Online medical marketing is a growing trend. To be effective, marketing tactics for healthcare websites has to keep pace with the latest developments in the virtual world. Technology has brought about many changes in the way physicians interact with and treat patients. Therefore customized, competitive search engine optimization strategies are necessary for medical websites to attract more traffic.
Here are some top medical marketing tactics for 2013 to help your medical website get ahead of competition:
- Make your website mobile-friendly: 2012 witnessed a sudden surge in mobile sales. In fact, recent reports say that the number of mobile phones has outpaced the world’s population! Moreover, more than one-fifth of the five billion mobile phone users currently use Smartphones and tablets to browse the internet. So optimizing your website for mobile devices is crucial. Creating medical apps for your targeted audience is a great way to get them to notice your presence.
- Enhance your social media presence: A recent PWC research institute study showed that more than a third of US internet users post health-related queries on treatment procedures and other matters on social network sites such as Facebook, Twitter and Google+. Having an online presence on these sites helps you share videos, content, medical advice and other relevant information with existing and potential patients. Getting more tweets and comments on your medical website would certainly make you popular with leading search engines.
- Local SEO is important: if you want to attract customers locally, you need to implement local medical web marketing strategies to improve the visibility of website in your targeted area.
- Focus on quality content: Google’s algorithms have proved just how much Google loves good, fresh, original content. The search engine giant penalizes what’s not genuine. So make sure you post informative, updated content – whether it’s articles, blogs, videos or images. This is the only way you can keep your audience interested enough to share information with others.
- Marketing analytics: Marketing analytics will assume great importance this year. Social media campaigns will have to be optimized and monitored. SEO and Pay per Click will help project your brand and bring in more traffic.
Outsourcing your medical SEO to a reliable healthcare SEO Company, is the best way to take advantage of the latest marketing trends and tactics to promote your website.
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